My Professional Background

 

Boise Small Business
Online Marketing Consultant
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I'm currently working as a Search Engine Marketing Consultant for small and local businesses in Boise, Idaho. All of the clients I am actively working with have come from personal referrals that I would be happy to share with you! The industries range from a wedding dress designer to a chiropractor. I am taking on clients on a project-by-project basis and am focusing my energy on companies I can relate to and connect with on a personal level. Please contact me to see if your project is a good fit! 

 


Page 1 Solutions, LLC
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Senior Internet Marketing Consultant

September 2014 - March 2017 (2 years, 6 months)
 

I'm a search strategist who enjoys working with other subject matter experts to optimize integrated marketing campaigns. In addition to the position below (SEO Account Manager), I now also help oversee and mentor the team of internet marketing consultants at Page 1. I am passionate about making Page 1 Solutions, the IMC team and our clients successful. 

New responsibilities include:

 

  • Improving the processes for the Internet Marketing Consultants team 

  • Address problems co-operatively, quickly and rationally

  • Strive to maintain enthusiasm and commitment from the team

  • Share recognition and feeling appreciated by all team members

 

SEO Account Manager 

March 2013 - September 2014 (1 year, 6 months) 


I am the account lead for more than 30 accounts at Page 1. I work with dedicated in-house teams to strategically manage and identify tactics for success across multiple search engines.



  • Spearhead strategic direction, execution of tasks and ongoing management and collaboration for each client account how we/they can improve their marketing strategy through design, blogging, content creation, social media, pay-per-click advertising, on-page optimization and link building

  • Daily monitoring, management and reporting of SEO and PPC campaigns

  • Establish consistency among all accounts. I consolidated my team's previous reporting style into an efficient agenda format to better maintain the account's ongoing needs while keeping a tight record of all communication. 

  • Create strategies to aggressively generate email and chat leads, conversions in addition to first page listings and web traffic

  • I take the initiative to personally stay abreast of all Google changes by reading multiple expert bloggers daily and by watching webinars weekly 

  • Proficient in many SEO monitoring tools like Google Analytics, Raven Tools, Moz, Webmaster Tools, Unbounce and Majestic SEO

 
 
BookLamp.org
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Freelancer

August 2011 - February 2013  (1 year, 6 months)

 

I provided SEO, public relations and user interface improvements for BookLamp.org. I helped manage the external communications as well as advising on the social media voice.

 



 

Armada Medical Marketing
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Marketing Account Manager

August 2010 – March 2013 (2 years, 7 months)
 

  • Responsible for planning and executing multi-faceted marketing campaigns using direct mail, email, digital advertising, social media and personal URL sites

  • Identify and optimize effective new media channels for messaging

  • Researching market trends, competitor information and new technologies in the medical industry

  • Presenting, alongside agency colleagues marketing campaign ideas and budget to the client

  • Proofread, edit copy for print and online collateral

  • Monitor the workflow and deadlines with the help of setting timelines and prioritizing jobs for the creative and production departments on every project

  • Coordinate the design and production of advertising, direct mail and sales support materials for the agency’s most   profitable client

  • Vendor selection and management for events, tradeshows and printing

  • Handle budgets, manage campaign costs and invoice clients

  • Conduct research, accurate rate collection and determination, order generation, database management, ad run confirmations and ad copy trafficking to ensure successful advertising campaigns 
     

 

Public Relations Account Manager
June 2006 – January 2011 (4 years, 8 months)

 

  • Oversaw community and consumer relations as well as providing on-air and in-person media interviews

  • Wrote press releases, ghost-wrote articles and proofread all material

  • Determined which mix of tactics (blog, social networks, media sharing, microblogging, etc.) would support and execute the strategy

  • Set specific goals and objectives to each initiative that could be measured

  • Served as primary media contact directing all publicity efforts

  • Prepared executives for meetings with members of the press

  • Developed creative media kits (both online and physical)

  • Managed a number of social networking sites for clients including Yelp, Facebook, Twitter, LinkedIn and YouTube

 

Schenkein Public Relations 

______


Public Relations Assistant
January 2006 – June 2006

 

  • Directed and/or actively pursued media relations and community outreach efforts for Arby’s and Einstein Brother’s Bagels

  • Conducted media outreach and pursued visibility opportunities for the

  • following agency accounts: Western Union, Western Union Payment Services, First Data and TCF Bank

  • Supported public awareness and community outreach campaign for Smoke-Free Colorado

 

Bright Pink 

______


Volunteer Communications Chair
September 2010 – April 2013

  • Help promote educational events and support group for high-risk individuals to take control of their breast and ovarian health

  • Volunteer management, press release writing, media relations and event evaluation

Education

Art Institute of Colorado

SEO Certification. Art Institute of Colorado, 2011

 

Colorado State University

B.A. in Journalism and Technical Communication and Public Relations

Graduation date: December 2005

Skills

Google Analytics, Google AdWords, Google My Business, WordPress, Drupal, Conductor/Searchlight certified, Cision, Vocus, MyMediaInfo, Workamajig, Salesforce, Quickbase, Trello, Facebook, Facebook Ads Manager, Twitter, YouTube, LinkedIn, and Blogger

Awards, Honors and Speaking Commitments 

Board of Directors for Femfessionals (FemCity Denver), Colorado Healthcare Communicator (past) Member, Colorado Business Marketing Association Member, Big Brothers Big Sisters Volunteer, Denver Ronald McDonald House Volunteer, CU Mini Med School, Fall 2009

 

Presentation "Search Engine Optimization for Dental Practices"
Colorado Dental Association

Denver, Colorado

August 2015

 

Presentation "Search Engine Optimization: 5 things you can do on your own to improve your Google results"

Hot Desk HQ

Boise, Idaho 

September 2017 and November 2017 

 

 

Published Articles

Ditch your mobile dental practice website and get a responsive site

Featured Article

Monday, September 23, 2013

When you understand the difference between a mobile website and a responsive website, it makes more sense to be responsive.

​​

Should I Quit My Traditional Dental Practice Marketing Efforts?

Featured Article

Monday, July 29, 2013

The struggle to keep traditional and online marketing consistent and relevant.

 

© 2018 by Brooke Henson.